Whatever good things we build end up building us.

~ Jim Rohn ~

Building brands set apart by story.

Our agency, storytelling, and identity coaching backgrounds lend themselves to the work we do with our clients to help them launch, pivot, and grow. We love the journey of discovering who a brand is; it’s a true treasure-hunt, digging deep to find the core conviction, reveal the heart, and bring the brand to life with words. Your story is the lens through which you view the world, and through which the world views you. Whether starting from nothing but a passionate idea, or helping to pivot, scale, or expand a brand into new territory, we come alongside you to craft your story in an authentic way rooted in truth and created for connection.

Positioning

Define your direction and differentiation.

  • Cultural Assessment
  • Audience Identification
  • Competitive Analysis
  • Company DNA
  • Product & Brand Positioning

Story

Create messaging that sets you apart.

  • Naming
  • Differentiators
  • Core Message / Tagline
  • Signature Statements
  • Brand Manifesto & Personas

Planning

Strategize getting your message heard.

  • Goal Setting
  • Platform Strategy
  • Influencer Approach
  • Social Media Strategy
  • Timeline & Touchpoints

A selection of past clients; hover for project details.

UNICEF

Created the "Early Moments Matter" global campaign to position Unicef as the thought leader in the early childhood development movement.

PEDRO MARTINEZ

Created the positioning, visual identity, and website for Major League Baseball Hall of Fame pitcher Pedro Martinez.

CONVERSE

Created a new positioning and go-to-market strategy for the Converse Pro Leather franchise.

DICKS SPORTING GOODS

Created the positioning and name for the house brand of athletic products.

COREL

Created a new positioning, name, visual identity and messaging strategy for the global technology company.

PEDRO MARTINEZ FOUNDATION

Created the positioning, visual identity, and website for the non-profit of Pedro Martinez, an organization that provides holistic care for disadvantaged youth and their families.

EDUN

Created a new positioning and narrative for Bono's high fashion brand, inspired by Africa, local production and sustainability.

SONNET JAMES

Created a new positioning and storytelling strategy for this popular brand of woman's play dresses.

TEA LEAVES

Facilitated a strategic partnership with Pantone and created the storytelling strategy for this premium brand of tea products.

MANY HOPES

Created a new positioning, name, and visual identity for this non-profit that works to raise a new generation of changemakers in Kenya.

REVIVE

Created a new positioning, visual identity and messaging strategy for this new movement of Christian house churches.

BOLZ MINISTRIES

Created the positioning, visual identity and storytelling strategy for a new Christian ministry.

Need to see your brand from a new perspective? Let's talk.

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